avinash stop-organic-social-media-marketing-solve-for-profit 
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). The Client could still do massive media buys (TV! Here's a summary of the case study presented: 1. Newspapers!
Occam's Razor
JUNE 7, 2017
It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. +
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Occam's Razor
APRIL 23, 2012
Helps make marketing better. Makes for smart organizations. The metric you choose communicates to your organization what's important to you (the POWERFUL person). And they will shock you with the profits they deliver. Yes, data is important. Blah, blah, blah. You know the drill: Measure. Find insights.
Occam's Razor
JULY 6, 2016
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They are all things I love and have repeatedly asked you to care for. My idea today is even simpler.
Occam's Razor
JUNE 11, 2014
Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Solve for on-line, off-line, later-line, maybe-line! I click on an organic listing for Travelocity.
Occam's Razor
AUGUST 11, 2015
Today, I want to share a few of my recent favorites that solve day-to-day challenges in clever ways. Social Media Performance Analysis. If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :). The primary reason is simple: You are unique. Your business is unique.
Occam's Razor
JANUARY 7, 2019
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. Or, to disprove it.
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