B2B B2C Boston Startup 
Duct Tape Marketing
MARCH 17, 2023
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
View from Seed
AUGUST 30, 2016
For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. The city I call home, Boston, is not known for its social products. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.
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View from Seed
JULY 31, 2014
And since we will continue to look proactively at new seed-stage tech startups over the next few years, the question becomes: What, then, will these companies look like? We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C.
View from Seed
JUNE 22, 2016
Editor’s note: The NextView team periodically holds internal “shootarounds,” where we discuss a startup topic or trend and try to make sense of it for everyone involved: entrepreneurs, investors, and consumers. CyPhy Works in Boston is a good example that DOES refer to robots and robotics for instance. So how do you invest behind that?
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 8, 2011
There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?
Startup Lessons Learned
JULY 5, 2010
I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups.
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