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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 68
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. Track and tweak.

B2B 129
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Global Syndication Partners. Like Tweet.

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