Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 79

Social Media Media B2B B2C 79

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. powered by

SEO 70

SEO Search Generative AI Engineer 70

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. They take it a step further by using real images, names, and links to build credibility. Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. I mean I think a lot of B2C companies kind of get that.

Community 81

Community Framework Advisory Board Viral 81

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the price fair?

Employee 75

Employee Technical Review Advisory Board Sales 75

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90