The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The approach is simple – to analyse the activity of household names on Twitter and Facebook and report the conclusions to the press.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 77

Social Media Media B2B B2C 77

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. b) Social Media Marketing. c) Tracking.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). Do we sell to large enterprise companies?

Demand 91

Demand Lead Generation PPC Leadership 91

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Mix of B2B and Consumer Pubilshing. Post a Job. -->. --> By Topic.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

DECEMBER 1, 2022

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go download the white papers. Click on the arrow thingy next to their name in the above report and visit them. Start by looking at the horribly named "Other" report in Google Analytics (or perhaps the appropriately named Campaigns report in your web analytics tool).

Web 139

Web Analytics eCommerce Campaign 139

Up and Running

MAY 21, 2014

And you may use different names than “know, like, trust”—I mean, you may have different stages—but I really wanna kind of cement this idea, that that’s how we have to look at this is, not how do we sell somebody, but how does somebody move through our business in a way that every single touch point is a positive one?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. They take it a step further by using real images, names, and links to build credibility. Generating awareness through social media. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140