Remove B2B Remove B2C Remove SEO Remove Valuation
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

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Transcript of Changing Minds in Sales, Marketing, and Business

Duct Tape Marketing

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. It’s very fast, won’t mess with your SEO. Checkout Zephyr.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Image Credit. ROI on CRO?

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. As private investors and public acquirers become more SaaS savvy, multiples of CMRR will likely become the primary valuation metric.

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Startup Tools

steveblank.com

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?