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5 Great Ways to Add Video to Your Website Experience

Duct Tape Marketing

Video has become a major marketing channel. Say, for example, you’re a B2B software company who provides data analytics for retailers. When potential customers watch a video about how you solved an issue for your existing customer, there’s an instant flash of recognition.

Video 75
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Memberstack’s B2B audience are familiar with YCombinator. Image source. Image source. The answer?

Audience 156
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known. Remember every time you use flash on your website, a cute puppy dies.

Marketing 126
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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! What is A/B Testing, Exactly? If the red button gets more clicks, the page gets a red button.

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8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. In essence, the aim is to design marketplaces that have two components to its value proposition – point and network values.

B2C 136
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Rich Media and Email: Maximize Impact (and Deliverability)

ConversionXL

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118
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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Kapor is the original designer of Lotus 1-2-3 and former CEO of Lotus Development. YouTube Hits 1 Billion Subscriptions, View More » Dev & Design 10 Intermediate and Advanced Tips fro. Flash vs. HTML5: The "Pong" Version 37Signals Creates iPad-Only Web App An Open Source, HTML5 Framework for i.