ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. What’s our CPA?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JANUARY 29, 2016

The value of car sales through their retargeting was 98% higher than the offline average. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Okay enough with eCommerce stores for now. Let’s take a look at a B2B retargeting example.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

JANUARY 3, 2017

We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. In my thought experiment, a brand person comes to me and asks me to start incorporating “Intel Inside” branding on my landing pages where I’m selling processors directly on an ecommerce page.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. You work mostly with B2B business owners. And so even the sales person could have some impact on the strategic relevance. Back to Podcast. Transcript.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. The same happens when you use Google’s AMP viewer instead of a signed exchange.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86