Remove B2B Remove Customer Remove Product Development Remove Vertical
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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.

India 86
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110
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Who are the Major Revenue-Based Investing VCs?

David Teten

In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. Alternative Capital. “ You qualify if you have $5k+ MRR. Graduate.

Revenue 60
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How Indiegogo Grew its Business

Version One Ventures

If you haven’t already, check out previous posts detailing Andrew Chen’s (Uber) fireside chat on growth strategies , Anthony Marino’s (ThredUp) talk on managed marketplaces , and B2B marketplace dynamics from Shippo’s Mikhail Ledvich. Expand into different verticals. Don’t spread across verticals too fast.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

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The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Product second. This is obvious.

Founder 48