B2B Demo Founder Retention 
ConversionXL
NOVEMBER 23, 2022
Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.
ConversionXL
FEBRUARY 3, 2022
GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.
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ConversionXL
FEBRUARY 10, 2021
Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.
Mucker Lab
APRIL 6, 2023
What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. So, what does this tell us? Source ).
Duct Tape Marketing
MAY 25, 2022
Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. Who's the co-founder and CEO of Google deep mind.
The Next Web
JUNE 20, 2013
Improbably, founder and CEO Adam Miller and his partners soldiered on to eventually build a $2 billion+ cloud company. The company has a 98 percent voluntary retention rate (which doesn’t count terminated employees), and Miller attributes part of that success to not having to deal with the poaching that goes on in the Valley.
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