ConversionXL
NOVEMBER 23, 2022
Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. Look at some typical B2B marketing KPIs: Number of leads generated. The two aren’t disconnected, though.
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View from Seed
JANUARY 10, 2022
With two successful accelerators under our belts, we’ve proven that going back to basics with smaller cohort sizes and zero demo days works. We’ve also proven that giving new, underrepresented, and geographically diverse founders a dedicated, hands-on chance leads to follow-on funding and additional accelerator success across the board.
View from Seed
JUNE 10, 2020
of teams’ online pitch decks and recorded videos, as well as loved the dozens of second-round video conversations which we had with Founders working on quite compelling startups. Many of these Founders we wouldn’t have had an opportunity to connect with if we hadn’t launched this program.
ConversionXL
FEBRUARY 3, 2022
GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.
ConversionXL
JULY 21, 2022
Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.
YoungUpstarts
MAY 1, 2020
by Ash Rust , founder and managing partner of Sterling Road. If you’re in an accelerator program, it will usually provide a demo day, which is a great way to generate your initial meetings. For most founders, the largest checks come at the end of the fundraising process.
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