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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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New Tasks For Salespeople In The Social Era

Brandanew

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. The key reason was that in the B2B environment they were in, the buyers had changed. Salespeople in the social era had to be digitally social too. Time to take notes.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Renee Thompson – How to Win at B2B Optimization.

Retention 106
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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Maximizing freebie potential.

Marketing 105
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270+ Tools for Running a Business Online

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Oprius – A contact management software designed for independent sales people.