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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. Customer Development Lean LaunchPad Teaching'

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30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. I think e-commerce and brick-and-mortar businesses will have to pivot towards developing or optimizing social commerce strategies. . 29- Refocus on mobile app. Thanks to Stephen Light, Nolah Mattress ! #9-

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Guttula, Bizosys' CEO, and Karana founded the company with the goal to "simplify software development." The second product is 10Screens, a tool to visualize business requirements critical to software development, which tend to be hampered by poor communication among various stakeholders. Toward that end, they have created two products.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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What is a CTO?

Austin Startup

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. Some of my most satisfying projects are when we make improvements in, say, developer productivity that also pay a “security dividend”.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.