ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. stars across 600k+ ratings).

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. It also requires a large integration if the site is using a single-page app framework. An important differentiator (and big pro) is that user ID stitching is done retroactively to the user’s first visit.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

www.rocketwatcher.com

DECEMBER 5, 2011

Differentiated – Have a look at other companies in and around the space you will be playing in. Big thanks to @aprildunford for providing a framework around one of the hardest things in a startup: [link]. A Startup Marketing Framework (Version 2) 125 comment(s). b2b marketing. customer retention. Good points.

Naming 41

Naming Startup Product Name Framework 41