Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. That can then be distributed through owned, earned, and paid, right? If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically. Like, is there demand for this content?

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Rob Go

MARCH 2, 2017

For B2B companies, it’s because incumbents are often quite entrenched and there is resistance against trying new software unless the benefits are jaw droppingly obvious. The third thing we often talk about is “Distribution Advantage.”

Portfolio 28

Portfolio Distribution Business Model Viral 28

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages?

Distribution 66

Distribution Vertical Viral B2B 66

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” B2B Publishing. Distribution.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. Gliffy gliffy – Online diagramming and charting software.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Deepen engagement with a unique brand voice.

Customer 92

Customer Audience Campaign Social Media 92