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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. Click on over and give us a review on iTunes, please!

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. That provided relevant content from Intel’s most credible sources, which resulted in more engagement and downloads, but the results were still uninspiring.

Customer 154
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The PR Masterclass : How to develop a public relations strategy that works! Further Reading.

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How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. John (04:18): Many years ago, PR was about getting media mentions, and we used to do some of this kind of original research just because a lot of people would be writing a story about something and they wanted research to validate their story.

Channel 65
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Demand Generation: Turning Tactics into Strategy

ConversionXL

generates the demand) for the target audience. Second, “leadgeneration. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. Data types are important.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint.

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