article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. PR Week does this in a Twitter poll. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities.

Audience 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

” Once you’ve done that, you download the mobile app, activate the cards, and let the fun begin. The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. You can also use websites like Help a Reporter Out, My Local Reporter, and ProfNet to do some easy PR outreach.

Founder 142
article thumbnail

The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

That provided relevant content from Intel’s most credible sources, which resulted in more engagement and downloads, but the results were still uninspiring. Short, well-told customer story videos proved most powerful, exponentially increasing engagement and lead generation for Intel. Rock Star advocates can help.).

Customer 154
article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

article thumbnail

How to Use Social Media To Drive Sales

ConversionXL

You can’t just go and blast your PR all over the place, no one will listen to you, and if no one listens then no one buys. Once people recognize that you don’t just blast your company’s PR all over the place, but share stuff they like (give good advice, relevant info etc) and find useful, they will follow and like your activities.