ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Tools for IP-targeted ads: MRP ; Terminus. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Tools for enhanced content delivery: PathFactory ; Uberflip.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. 3 month ROI sheet.

San Antonio 86

San Antonio Metrics B2B Analytics 86