ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. How to Master PPC Targeting and Choose the Right Ad Platform. Image Source.

Channel 118

Channel Marketing Viral SEO 118

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. The engineer who can get this question is surprisingly rare, but amazingly valuable. Search Engine Land Sponsors. PRO Guides. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. They haven’t completed a form, joined a webinar, or requested a demo. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. But you first have to engage them. ?Think

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. They should create remarkable content which provides great utility, attract links from other websites, and rank well on search engines. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! WordStream – Service that manages PPC campaigns, but great info too. How to Optimize your Social Media Posts for Search Engines.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. These quants work with more vendors than ever, while building their own customized analytics engines.

B2B 111

B2B Technology PPC Marketing 111