article thumbnail

4 Ways to Improve Your Online Storefront

Up and Running

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. Check out the video below for an easy-to-understand definition of SEO.

SEO 80
article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known. Remember every time you use flash on your website, a cute puppy dies. Your SEO strategy is buying links, expired domains, et. " 27: You are going crazy with SEO optimization.

Marketing 126
article thumbnail

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

article thumbnail

7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Memberstack’s B2B audience are familiar with YCombinator. Your landing page is the make or break of these efforts.

Audience 156
article thumbnail

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Typically, demand and buyers can be found after supply liquidity has been achieved through a combination of word of mouth and SEO.

B2C 136
article thumbnail

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147