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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification. Fans of Vaynerchuk know he’s big on: Empathy; Wine; The New York Jets; NFTs; Underpriced attention. Image source.

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How Modern Marketers Earn Trust Today

Duct Tape Marketing

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you? That's the corroboration.

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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Why is it kept secret?”

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Why is it kept secret?”

Customer 101
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Former Finance Guru Has Business Ownership in His Blood

Hearpreneur

I am from a small town in Upstate New York. As we grow our B2B client base we will gain traction within the industry as the only way to protect a motorcycle and become the industry standard. ” I didn’t really understand it at the time, because I was just starting my company and I was very green.

Finance 48
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

That show daily turned into the Red Bull, which now has two million subscribers and then all the videos and the syndication and they’re having The New York Times and Wall Street Journal pay them money for some of their content. They wanted to do a show daily. I mean, that stuff happened from just an idea.

Cost 37
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Twitter Link Roundup #50 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Interesting perspective on why New York City could never compete in tech – [link]. Four social media lessons from the New York Times – [link]. How to use social media for B2B marketing – [link]. How the New York Times Creates its Infographics – [link]. – [link].