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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. Let’s dive in.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. Though the waterfall model is specifically to software development, it’s core principles resonate beyond software and into startups across the board.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

There are many variations, but here’s the simplest approach: Buy a domain name and point it to your web host Setup a landing page. But I didn’t limit that comment to B2C software. I would include B2B software for small businesses. Keep your copy really short (and punchy).

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270+ Tools for Running a Business Online

mashable.com

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