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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. Let’s dive in.

B2B 150
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120
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Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The Software Development Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. Though the waterfall model is specifically to software development, it’s core principles resonate beyond software and into startups across the board.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

But I didn’t limit that comment to B2C software. I would include B2B software for small businesses. I wouldn’t include software for large enterprises since you are correct – it can be complicated.

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270+ Tools for Running a Business Online

mashable.com

Free CRM – This is a Web-based customer relationship management software that allows for sales force automation. Track leads and manage your sales pipeline. Oprius – A contact management software designed for independent sales people. zendesk – A branded online customer support system.