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The Trouble With Non-tech Cofounders | TechCrunch

techcrunch.com

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. But still, enthusiasm and determination will get you only so far, and when it comes to being able to enhance, amend, or even fix a web app, these qualities will get you precisely nowhere. New York City.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! This post originally appeared on Dyn.com , a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more.

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Is Emotion Necessary To Make More Sales?

ConversionXL

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? We have a lot of ground to cover, so let’s jump right in. The Role Emotion Plays In The Most Shared Content.

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Sans serif are better on the web. Usability News 3.2 1998 , Tullis et al., Sans serif is better at small sizes.

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Why Your Startup's Name Matters

mashable.com

Cezary Pietrzak is a New York-based creative marketer and growth strategist. Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. For my Adult web store I used my dogs name + Pleasure box and I came up with corbinspleasurebox.org. Latest Social Media News.

Naming 84