Up and Running

SEPTEMBER 17, 2015

So, at the most basic level, be sure to get the customer’s legal name, their physical address, and to verify contact information (phone, mobile phone, email). Typically vendors collect this information on a credit application. Typically vendors collect this information on a credit application. Investigate your customer.

B2B 60

B2B Warrant LLC Naming 60

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. It’s why reputation management and following good business practices is a critical but unseen part of a company’s brand. Use this information to drive your marketing and create campaigns that people want to share and shout about online.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Because of this, even a small deal may warrant a one-to-one marketing approach. Use intent to add an extra layer to this data by researching information or triggers that signal a target account is interested in your product. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 22, 2022

But to turn data into insights and money, it’s not enough to simply collect information. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. Traffic on its own doesn’t provide enough information to directly influence the type of content you should create. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105