ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. Google Analytics App+Web and Firebase.

Analytics 85

Analytics Aggregator SQL Cloud 85