B2B Lean Product Development Sales Cycle 
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Because my $25k check isn’t going to last long.
Hippoland
FEBRUARY 12, 2018
V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Because my $25k check isn’t going to last long.
conversionxl.com
SEPTEMBER 10, 2013
So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.
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