The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. Customer service is the most important use case. Related articles.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. But with inbound lead generation, you need to put in a lot of upfront work and time investment in optimizing your website, writing content regularly and staying active on social media.

Lead Generation 66

Lead Generation B2B Portfolio Sales Cycle 66

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media?

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Perhaps you love clothes and you think you might need some at some point. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. The Optimal Social Media Investment Strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154