ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

APRIL 12, 2017

23 partner-based projects. Tips: Build your own device lab and keep it well-stocked. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle. Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 23, 2013

Once you have finished with what you believe is good, show it to people (your spouse, parents, siblings, partners, friends) and ask what they think this site is about and who’s it for. Or is there a difference between, say, a stock photo and photo of an actual person who works in the company? If they get it – success.

Stock 105

Stock Software Review New York Sales 105