ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. via Revenue Champions].

B2B 103

B2B Social Media Channel Audience 103

This is going to be BIG.

JUNE 13, 2012

When we first syndicated the seed round with other investors, some people didn't get it. The cool thing was that I felt so good about SinglePlatform as a place to work that I felt like I wasn't just helping the company--I was helping the employee find a great home. Not everyone was enthusiastic about this company, though.

Syndicate 151

Syndicate Syndication Viral B2B 151

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. That B2B sales are built on relationships. Ensure every recommended product helps the customer solve a problem or drive more revenue.

B2B 129

B2B Email Sales Acquisition 129

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). As of this week, here’s a sample of multiples: LinkedIn – 16x+ trailing revenue.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Rob Go

JANUARY 7, 2013

Actually, growth equity firms I find are best at this, because they have very specific financial criteria that they look for, such as ranges for revenue, ebitda, growth, etc. Live Product, Pre Revenue: 6 1/2. Post Revenue: 6 1/2 (the 1/2 is for a company that had revenue, but did a major product pivot as part of the financing).

Portfolio 49

Portfolio Seed Stage Cofounder B2B 49

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Deciding between LBM and ABM.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

NOVEMBER 1, 2017

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

Cost 37

Cost Marketing Audience Media 37

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Agile VC

MARCH 30, 2012

Some believe that there are “new” revenue models being created by consumer web companies, like virtual goods or “freemium” services. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create. But I still firmly believe the overall framework holds true.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Agile VC

AUGUST 12, 2011

The simple answer is “be able to convince a partnership of smart investors that your startup has a good probability of being a $100M+ revenue company within 5ish years.” Whether it’s customers, revenue, user acquisition, investors are more likely to be convinced when your startup has a good near past (last 3-4mo) trajectory.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. If you are a B2B company, checkout Cisco's social efforts. When I have a choice, I now buy Prudential. Because of YouTube. Not even close. The YouTube problem: What is YouTube?

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

AUGUST 29, 2013

Increase Sales / Revenue by entering the consumer’s decision process. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing? Become a thought leader.

Demand 65

Demand Tampa Marketing B2B 65

Brandanew

APRIL 22, 2016

As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post. The platform’s claim is that their publishers make the highest RPMs (Revenue-per-Thousand-Impressions) through their platforms, as compared to competitors.

Advertising 100

Advertising Distribution Marketing New York City 100