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The Consumerization of Business Software ? AGILEVC

Agile VC

The Consumerization of Business Software. One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. The lessons learned from consumer Web 2.0 October 28, 2011.

Software 100
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

From understanding the ‘dark web’ to proven strategies in repurposing content. And that looks different for a B2C journey versus a B2B journey. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior.

SEO 69
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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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The $100M+ Club: A New Universe of Buyers ? AGILEVC

Agile VC

For the last 5-7 years the universe of potential acquirers web-based businesses has been fairly concentrated. were fairly active a few years ago though neither is as active today and big media conglomerates like Disney are fairly sporadic as they embrace web-based media. On the B2B SaaS side or enabling services (e.g.

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Opportunistic & Thematic Investing ? AGILEVC

Agile VC

We also invest only in software & internet enabled businesses. 2) Vast Human Capital Outside Our Walls - Rob, David, and I all try to draw on our experience as founders, operators, and investors in software & internet companies both in looking at new startups and forming investment themes. What’s Your Favorite Future?

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

I mean I grew up in magazine publishing and we were so afraid … The executives in my company were so afraid to say okay, well we can do all this web stuff but make sure that we still sell those print pages. Robert Rose: John, that’s actually a great example. That’s the most important thing. They wanted to do a show daily.

Cost 36