Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So Carrie, welcome to the show. Glad to be here, John.

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

JANUARY 18, 2022

Can you capture more brand equity by executing marketing tactics in new or better ways? If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Video views.

Social Media 60

Social Media Media Marketing Lead Generation 60

Occam's Razor

JANUARY 20, 2010

But if you are willing to put in a little bit of sweat equity then you'll stand miles apart from your SEO competitors. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

OCTOBER 10, 2011

Pick Sarah Palin for your topic. :) But that would not be accretive for your brand equity, would it? On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). Here's that picture, applied to SM DR campaigns: Value Per Acquisition.

Social Media 165

Social Media Metrics Conversion Media 165

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110