article thumbnail

What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
article thumbnail

Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109
article thumbnail

5 Priorities Before You Bypass Professional Investors

Startup Professionals Musings

Startups need to build a large passionate group of fans before the campaign. Don’t expect to run a crowdfunding campaign in your free time. If you want money, rather than just feedback, you need to actually design, develop, and prove that you have something worth people’s hard-earned funds before you launch your campaign.

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source.

Marketing 110
article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Over time, other popular influencers…have begun working with the brand and regularly post photos and upload YouTube videos wearing the clothing.” [via One way to do this is by running marketing campaigns for each new feature or iteration of the product. Now, those influencers… are well-known representatives of the brand.

Product 142
article thumbnail

5 Ways Crowdfunding Is Not A Panacea For New Ventures

Startup Professionals Musings

Startups need to build a large passionate group of fans before the campaign. Don’t expect to run a crowdfunding campaign in your free time. If you want money, rather than just feedback, you need to actually design, develop, and prove that you have something worth people’s hard-earned funds before you launch your campaign.