The Next Web

MARCH 3, 2014

Gili Golander is a co-founder and CMO at Bazaart. Your mission is to grow, and for B2C companies it means more users. WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one. Next: A one-woman PR team. My first foray into PR was a bit naive.

Brazil 158

Brazil Technical Review PR Development Team Review 158

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And it was really the founder, our founder David, and he, it was really about, there has to be this better way, right? Glad to be here, John.

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

JANUARY 18, 2022

At a startup, this can be as simple as defining why the founder started the company in the first place. CXL’s founder, Peep Laja, has a specific “reason why” his company Wynter exists. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

AUGUST 17, 2022

So that could be PR, but a lot of it is just making sure that you're running a good business. A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And so what we did was we put together a campaign.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. So that could be PR, but a lot of it is just making sure that you're running a good business. A lot of it depends on whether you're B2C or B2B.

Technical Review 85

Technical Review SEO Metadata Algorithm 85