Up and Running

JUNE 12, 2014

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. As part of her latest campaign, she took advantage of New York’s Citibike Bike Sharing Program and placed Cheek’d cards in the baskets of as many bikes as she could. ” For Lori, spreading business cards has worked best.

Founder 142

Founder Marketing Startup Software Review 142

Startup Professionals Musings

FEBRUARY 18, 2018

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Now of course there’s a lot more that goes into building a brand like the fact that the founders of Luma have long reputations in our industry and people respect them. It doesn’t talk about Luma’s strategic approach. But everybody knows that Luma produced it.

Campaign 389

Campaign Marketing Widget Analytics 389

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

YoungUpstarts

JANUARY 16, 2012

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. QR codes have been all over the place lately, especially in marketing campaigns. This chat brings together professionals from journalism, blogging, and PR to talk about a wide range of issues. Marketing and PR.

Social Media 228

Social Media PR Media Hosting 228

YoungUpstarts

AUGUST 10, 2011

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “This ensures that as they grow and change, so does our campaign for them. .

PR 246

PR Public Relations Los Angeles Vertical 246

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. The reason one would accept losses is when they are investments in fueling faster growth.

Metrics 150

Metrics Cost Acquisition Startup 150

ReadWriteStart

APRIL 4, 2023

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141

Startup Campaign Cofounder Venture Capital 141

ReadWriteStart

NOVEMBER 30, 2021

So, for example, you’ll be investing in brand assets and brand awareness campaigns more at the start than once you gain some traction. However, don’t try to stretch your budget with lackluster efforts across everything you want to do – focus on the essential investments first, then see what you can manage with campaigns.

Developer 78

Developer Marketing Social Media Startup 78

Startup Professionals Musings

SEPTEMBER 13, 2015

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. What’s your story? .

Social Media 49

Social Media PR Media Public Relations 49

ConversionXL

MARCH 19, 2020

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

SEPTEMBER 22, 2015

In a recent article, Palo Alto Software founder Tim Berry equates startup marketing to throwing darts at a dartboard. Twitter) that includes the message and campaign duration. Focus on SEO by way of good PR. Start with great PR, and enjoy the results for years to follow.”. How can you market your startup more effectively?

Marketing 60

Marketing Social Media Startup PR 60

The Startup Magazine

MARCH 14, 2021

By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Knowing the target customer makes it much easier to create content, events and social media campaigns that meet the customers’ needs. Social media a great place to build a community. Know Your Ideal Customer.

Social Media 158

Social Media Marketing Public Relations Startup 158

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

AUGUST 11, 2021

All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. PR Week does this in a Twitter poll.

Audience 139

Audience Social Media Email Ruby 139

YoungUpstarts

SEPTEMBER 24, 2017

by Paul Blanchard, author of founder and principal consultant of Right Angles and author of “ Fast PR: Give Yourself a Huge Media Boost “ Here’s the surprise about PR: getting great media coverage is as much about knowing what not to do than it is about knowing what to do. So here are 11 PR mistakes to avoid: 1.

Media 162

Media PR New York Email 162

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And it was really the founder, our founder David, and he, it was really about, there has to be this better way, right? Glad to be here, John.

Marketing 75

Marketing Differentiation B2C PR 75

YoungUpstarts

JULY 4, 2019

by Binh An Nguyen, Founder & CEO of Market Ease Business Promotions. In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” The importance of reputation should never be underestimated in business.

Reputation 168

Reputation Management Australia Boston 168

ConversionXL

JANUARY 18, 2022

At a startup, this can be as simple as defining why the founder started the company in the first place. CXL’s founder, Peep Laja, has a specific “reason why” his company Wynter exists. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

NOVEMBER 24, 2013

As a publicist and owner of a PR company, my youth comes with its advantages: I grew up in the age of the internet, technology comes easy to me, and I have the creativity and energy needed to execute unique publicity campaigns. Dana Kaye is the owner of Kaye Publicity, a boutique PR company specializing in publishing and entertainment.

Agile 252

Agile PR Cofounder Chicago 252

Both Sides of the Table

MAY 13, 2018

This is part of a series of advice for founders who need to raise money from venture capitalists. Somehow many first-time founders equate “sales” with something that is beneath them. I always tell founders … “An investors job is to deploy capital and make a return. This is where most founders err.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

crowdSPRING Blog

SEPTEMBER 22, 2010

Lesser Known Traits of Successful Founders – [link]. 5 historic billboard campaigns (or everything old is new again) – [link]. Good short read dispelling productivity myths about employee performance – [link]. Guess What? Programmers can #JFDI it too! – [link]. The Power of Threes – [link].

Social Media 90

Social Media Small Business Design Media 90

ReadWriteStart

JULY 6, 2020

Micro Case Study: One of the greatest examples of a successful guerrilla marketing tactic I have ever heard was from Pinterest founder, Ben Silbermann. The campaign has delivered some of our highest engagement rates on Twitter so far. The only problem is the online dating app space is completely saturated. Conclusion.

Marketing 156

Marketing Startup Guerilla Canada 156

This is going to be BIG.

SEPTEMBER 6, 2011

You have tons of things to do as a founder. Two things are true for every startup: 1) Founders and CEOs are key to driving success and 2) these companies need awareness for their unique message to accomplish all sorts of goals. Yes, the entire team does the work, for sure, but founders and CEOs set the tone with their first hires.

Social Media 111

Social Media PR Media Hiring 111

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). and before that, Co-founder and Senior Vice-President at Clearview Networks, Inc.

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

The Next Web

JANUARY 31, 2014

Yoav Vilner is the CEO and co-founder of Ranky.co , a growth hacking and online marketing team. Then you, my friend, better stop your entire guest blogging campaign this instance. If you are one of TNW’s many readers, there’s a good chance you might be a product owner, creator, or the marketer of one. So, what SHOULD you do in 2014?

CTO Hire 138

CTO Hire Search Web Social Media 138

View from Seed

DECEMBER 6, 2018

Five years ago, as the mania around seed fundings was accelerating, Founders were very eager to announce their seed round to the world. Typically, one that is orthogonal to the Founders’ network that wouldn’t have surfaced otherwise. Instead, following PR 101 to get the most bang?—?and Always be fundraising.

Seed Stage 201

Seed Stage Stealth Seed Capital Later Stage 201

crowdSPRING Blog

NOVEMBER 1, 2013

The Unexpected Compensation Trends of Post-Series A Startup Founder/CEOs – crowdspring.co/1iu3ukT. A Collection of Intelligent Print Ad Campaigns - crowdspring.co/1bPatCX. It’s The Future” – crowdspring.co/1c1aJij. How to Build Culture in a Remote Team | Zapier - crowdspring.co/HeUEfz.

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

APRIL 10, 2014

The founders are (or should be) the most valuable resources in the company and scaling implies that you bring in others to help accomplish tasks that allow the founders to get more leverage. In some cases this is about getting routine tasks off of the founders plates. Other B-round scaling issues? Objection Handling training.

Startup 381

Startup PR Finance Hiring 381

Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- Ad and PR budgets were often the first to get the cut when companies needed to tighten their purse strings. One day you’re analyzing marketing campaigns, the next your building new products.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

crowdSPRING Blog

NOVEMBER 10, 2010

Important insight – Harsh Realities From 500 Startups Founders – [link]. Mike Samson, Co-Founder of @crowdSPRING on Community Building & NO!SPEC SPEC Campaign [link]. Understanding How The Innovator’s Dilemma Affects You – [link]. Business plans for entrepreneurs: the three ‘Rs’ – Part I – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

Hearpreneur

JANUARY 21, 2017

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

YoungUpstarts

JULY 8, 2014

by Ross Beyeler, founder of Growth Spark. billion was pledged to over a million crowdfunding campaign s in 2012. If your campaign goes well, however, what happens when it’s time to deliver? Alex, from CogniTea, says, “The first step after your campaign has closed is to thank those who contributed.

Campaign 216

Campaign Channel Bootstrapping Database 216

crowdSPRING Blog

OCTOBER 6, 2011

Important Questions Startup Co-Founders Should Ask Each Other - [link]. 40 Witty Campaign Posters for a Cause - [link]. 40 Witty Campaign Posters for a Cause - [link]. CrowdSourcing Repetitive Tasks: CrowdFlower Founder Lukas Biewald - [link]. New Business Plan Format is Concise and Personal - [link].

Social Media 98

Social Media Small Business Design Media 98

crowdSPRING Blog

NOVEMBER 30, 2012

The Founders Lie About Comfort Zones – [link]. Investors Need to Lose Their Egos and Founders Need to Gain Some Confidence – [link]. Campaigns | NYT FiveThirtyEight – [link]. The Anti-Social Era: Lessons Learned from Vimeo Founder Jake Lodwick – [link]. Your Brand is What You Do – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100