ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. No new customers made a second purchase and the company’s reputation suffered, reducing sales to below average for three months.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2017

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find. Online Reviews. Get a Twitter account in your business name. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., People trust user reviews because they have experienced the product or service. If a reputable brand like Home Depot uses Freehand, it surely offers value. Track and tweak.

B2B 129

B2B Email Sales Acquisition 129

Brandanew

AUGUST 13, 2015

They sell software and apps. Most people who download this data are usually already interested in the field and do perhaps require the software/products. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. Your Blog/ Content Marketing will allow you to get leads.

Small Business 100

Small Business Marketing Software Review B2C 100