ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. That puts them in the awareness stage. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Offer Free Trials and Demos. According to statistics, an acceptable churn rate on SaaS sales is 5-7% per annum. .

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. SaaS: Free Trial, Demo, or Neither? Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48