Both Sides of the Table

MAY 9, 2018

Your product demo crushed. especially about churn rates and your high CACs last quarter relative to the previous year. You had an amazing meeting with an investor. The dialog was great. They told you how much they loved your space. The meeting was only supposed to last 45 minutes but you ran 90. Was that a blip?

Software Review 381

Software Review Churn Rate Due Diligence New York 381

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Offer Free Trials and Demos. Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Offering a SaaS product without any type of demo or free trial is a bit like selling a car without allowing prospective drivers the option of a test drive. . About the Author.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. For free.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

AUGUST 6, 2012

Support via mail, phone, live demos and basically everything the customer wants. The best timing is when you are adding 1-3 customers each day and you will see the improvement in the churn rate. Here are my 2 cents on how we got here and what I would have done differently: Customer support is a company effort.

Acquisition 121

Acquisition Churn Rate Customer Continuous Deployment 121

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. SaaS: Free Trial, Demo, or Neither? Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Duct Tape Marketing

MAY 25, 2022

There you go, AI for content strategy, go Google it, find three tools that do it, go demo those tools. And so that's what the data does is it gives you the ability to actually build these predictive models about customer retention, customer growth, churn rates, lead scoring, to predict who's likely to be a new customer.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89