ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). visit → sale (better indicator of revenue, but this increases the duration of the test). LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105