Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Blog comments enable readers to contact you, creating more conversations. The average Internet user sees over 5000 advertisements per day.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

JULY 22, 2013

micro-conversion). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Conversations are happening all around you – are you listening, are you participating? Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Social media isn’t new. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. Landing page conversions, CTA button clicks, and confirmation page views.

Demand 47

Demand B2B Curation SEO 47

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

OCTOBER 30, 2015

Most entrepreneurs look at the Internet as a mean to reach the global customers. Using customer-focused and value-rich updates help you connect with users and establish a broader conversation with them. Twitter and Facebook have no contribution to your SEO efforts , at least directly, confirms Matt Cutts.

Social Media 28

Social Media Search Media Sales 28

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

JANUARY 14, 2020

” Based on conversations we had, the more authenticity there is in the entire project. It’s very fast, won’t mess with your SEO. I was working on B2C and B2B. John Jantsch: All right, so I’m going to push you one more time on this. Check out Zephyr. It’s really easy to use.

Curation 39

Curation Video Viral Government 39