Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Kacee regularly assists App Developers, Accounting Firms, MSP’s, Medical Offices, and Small Business Owners in operational and growth initiatives. Show Quotes .

Iceland 60

Iceland CPA Europe B2C 60

Occam's Razor

DECEMBER 9, 2013

So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

Developing strategy is second. But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MARCH 21, 2017

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. The Cost of Influencer Marketing and How to Measure ROI. The real question is, what is the cost of influencer marketing and what is the ROI? Cost per Engagement. Cost per Engagement.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. How much can a bad form cost you? Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit. 2008 process. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86