ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

What may be a cost-effective business now could be a nightmare waiting to happen. Despite factors such as a cost-effective start-up that should be considered major tailwinds, why do so many of these businesses end up becoming a hobby alongside a full-time job? What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Preferences, intents, etc. change based on location and culture.

San Antonio 86

San Antonio Metrics B2B Analytics 86