View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you land on that spectrum?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review 48

Software Review North America Europe Metrics 48