Remove B2C Remove Engineer Remove Lead Generation Remove Webinar
article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page.

Video 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Webinars Conferences & Expos. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? B2C Email Marketing. ClickZ Awards. ClickZ.asia.

article thumbnail

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Lead Generation. Online chat.

Sales 60
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” 3) Raise capital. Her answer? ‘I

article thumbnail

Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48