B2C Engineer Sales Cycle Valuation 
ConversionXL
APRIL 12, 2017
The CEO doesn’t care about his website, he cares about his valuation (i.e. Reverse engineer lifetime value study. Sell CRO by calculating the valuation increase. Valuation increase? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. With certain complex products, this will need an on-site installation by a sales engineer, which sends costs through the roof. For example: Create demo videos that answer every likely sales question.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
Expert insights. Personalized for you.
86 
Let's personalize your content