View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. Lesson 2: Make your funnel airtight. Conclusion.

Demand 101

Demand Revenue SQL B2B 101

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Jason Lemkin’s best advice on dealing with long sales cycles is to “ Chill.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. Segment based on stage of the sales cycle. Segment based on activity. Shanelle at CXL.

Email 93

Email Campaign Audience Mobile 93