Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid, minimum of 10 hours per week Description: The Marketing Intern will work closely with the Marketing Manager to generate and implement campaign ideas and measure their effectiveness. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

NOVEMBER 23, 2016

The individual behaviors recorded and data points assessed will differ from company to company and industry to industry – but the result is a consistent, data-driven framework for prioritizing and segmenting all of those leads generated by your content and marketing initiatives. Where in the buying cycle is this lead (timeline)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] The same is true in marketing, especially for companies with long sales cycles.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss.

B2B 42

B2B Metrics Marketing Startup 42

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

PAS framework: problem, agitation, solution. Framework for framing the discipline. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. No storytelling.

San Antonio 86

San Antonio Metrics B2B Analytics 86