article thumbnail

How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 64
article thumbnail

Why Your Startup's Name Matters

mashable.com

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Facebook Is Like Bananas and Boxes, Says the Internet. Global Syndication Partners.

Naming 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 2) Raise capital. 6) Negotiate deal. 9) Time, market, and exit investment.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Other VCs use Contently * or Social Native * to create relevant content.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. By following people around their internet journeys, you can tempt them back to your website. B2C or B2B, all marketing is people talking to people. Retargeting lets you do this.

B2B 129