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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 70
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Why Your Startup's Name Matters

mashable.com

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Facebook Is Like Bananas and Boxes, Says the Internet. Global Syndication Partners.

Naming 84
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. A major angel group uses Influitive , an advocate management tool, to track, activate and motivate their members.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. B2C or B2B, all marketing is people talking to people.

B2B 129