Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163

IP Technical Review B2C Social Network 163

VC Cafe

NOVEMBER 2, 2019

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141

B2C Technical Review Startup Retention 141

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Do you have patents or IP wedges that create defensible moats around your differentiation? So let’s talk about price in a way you can actually use.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. You’d go look at a website and you’d look at the source code and you’d go what is all this stuff? What’s the best way to localize results?

SEO 60

SEO Kansas City Kansas Missouri 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Product reviews (integrated with Facebook). The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86